
TOTAL REWARD – FINANCIAL
SERVICES
The issue
A UK-based insurance company was under increasing
competitive pressure. Market reform and growth
in offshore insurance centres were providing clients
with easier access to products and services.
In response to these challenges, the company
had recently launched a new vision and corporate
values. Its new strategic direction included ambitious
plans for revenue growth, which the company knew
could only be delivered by talented people, who
were in short supply and wanted to work for the
best companies. However, the company’s reward
strategy had not kept pace with the growth of
the business and the company needed help to align
the total reward package and its new vision and
values.
Strategic Reward’s approach
Working with the Board, Strategic Reward looked
at all aspects of the total reward package. We
worked with the company to develop short-term
bonus plans for all employees, long-term incentives
for executives, base salary progression guidelines,
benefits choice, recognition and flexible working
arrangements. We developed and evaluated reward
choices, identified what rewards employees valued
and assessed the cost / benefit of possible reward
changes. As the assignment progressed we became
increasingly convinced that, if the company was
to attract and retain the talented people it needed,
action on several reward fronts was essential.
The outcome
We put together a reward strategy change plan
based on what mattered most to the company in
terms of business results and how employees felt
about the present reward package and what motivated
them. The change plan comprised improvement actions
to be implemented in the next three months, in
areas such as annual salary review, profit sharing
and flexible working, and a series of policy development
initiatives over the next twelve months.
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